Privacy Policy for “The Werder Lab” 
powered by betahausX 
in cooperation with SV Werder Bremen


We inform you (‘You’ or ‘User’) in this privacy policy about the processing of your personal data as controllers and about your rights according to privacy law. 

When we refer to “betahausX”, we mean

betahaus GmbH
Rudi-Dutschke-Straße 23
10969 Berlin

Phone: +49 (0) 30 60980927

that acts as the controller of your information.

What data do we collect

We process the following data:

  • Name and address
  • Contact information (e.g. E-Mail, phone number, contact detail to social networks, IP addresses)
  • content Information (e.g. photos, text, video) from the applications
  • User activity on our website and websites you visit before and after the use of our website
  • Meta-/communication dates (e.g. IP adress)

How do we collect your data

Betahaus X collects and processes data when you:

  • Visit our website
  • Contact us via e-mail or phone or business card
  • Provide us with information via the following social media networks:

In such case please check the privacy provisions of the relevant social media. We will not extract any of your data from the social media to any other media unless you give us or a third party your consent.

How will we use your data / purpose

BetahausX collects and processes your data so we can:

  • Get in contact with you within the Lab (according to Art. 6 1 b GDPR plus 28 DSGVO)
  • Provide you with information about similar events (according to Art 6 1 f GDPR our interest to serve you with relevant Betahaus X events)
  • Provide our website services to you (according to Art 6 1 b and f GDPR plus Art 28 DSGVO)
  • Provide services to you (according to Art 6 1 b and f GDPR plus Art 28 DSGVO)
  • Provide personalized advertisement to you (according to Art 6 1 b and f GDPR plus Art 28 DSGVO)

How long do we store your data

Our company will keep your data as long as necessary to provide our services to you. Latest we will delete your data as follows:

  • Name and address (e.g. name and address) / 5 years from collection
  • Contact information ( e.g. e-mail, phone number) / 5 years from collection
  • User activity on the website / please see below at “Cookies”
  • Meta-/communication dates (e.g. IP address, )./ please see below at “Cookies”

To whom we transfer / with whom we share your data

We share your personal data with service providers named hereafter that help us manage and execute our services, our Labs, our marketing, our communication internally and externally, our administration and finances. With these service providers we hold order processing contracts on the basis of Art 28 DSGVO.

We will not share your data with third parties unless you give your consent, we are obliged by law or it is part of a service to you.

Within Labs betahausX is service provider to our commercial Lab Partners. In order to execute the Lab program we will also share your allocation data with our commercial Lab Partners (Art. 6 1 b GDPR). Please check out our Lab partners privacy notices for information on the processing of your personal data.

Google Analytics

We use Google Analytics as a web analysis service tool. ( (Google LLC 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; hereinafter "Google"). The information generated by the cookie about your use of this website (e.g. browser type/version, operating system used, URL of the previously visited page, IP address, time of server request) are transmitted to a Google server in the USA and stored there. We see User profiles are created in pseudonymised form.

The information obtained enables us to evaluate the use of our website and to record website activities. In addition, Google provides other services related to the use of the website and the Internet in order to conduct market research and to be able to design our website in line with requirements. For us your IP address will be anonymized (IP masking). However, google holds the full IP address and all user information and might also pass it on to third parties.

You can prevent the aforementioned processing by Google and the collection of your data relating to the use of the website (including your IP address) by downloading and installing a browser add-on ( This link also provides further information on deactivating and correctly installing the browser add-on.

For more information about Google Analytics' privacy practices, please visit

We use the "Google Analytics" service the basis of our legitimate interest (Art. 6 (1) lit. f DS-GVO).

Representations on social media

We entertain representations on social media platforms in order to inform and communicate with interested persons. The processing of your data is based on our legitimate interest Art. 6 Abs. 1 lit. f. DSGVO to communicate and inform about us and our services.

Personal Data of users might be processed out of the European Union, however all social media used by us are certified under the EU privacy shield. The social media platforms may collect and process your data for own purposes. For further information and detailed information about opt out options please see check the links below.

How do we use cookies

Some of the data processing operations about which we inform you in this privacy policy require that we or third parties set cookies. You can find a detailed list of these cookies below:

Our company uses cookies in a range of ways to improve your experience on our website, including:

  • Keeping you signed in
  • Understanding how you use our website
  • Improve our online advertisement efforts
  • Know the status of your application
  • Provide personalised advertisement to you

We use functionally, advertising and third party cookies.

You can set your browser not to accept cookies, and the above website tells you how to remove cookies from your browser. However, in a few cases, some of our website features may not function as a result.

Facebook (visitor action pixel)

We use the “visitor action pixels” from Facebook Inc (1 Hacker Way, Menlo Park, CA 94025, USA, or, if you are based in the EU, Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland (“Facebook”)) on our website.

This allows user behavior to be tracked after they have been redirected to the provider’s website by clicking on a Facebook ad. This enables us to measure the effectiveness of Facebook ads for statistical and market research purposes. The data collected in this way is anonymous to us, i.e. we do not see the personal data of individual users. However, this data is stored and processed by Facebook, which is why we are informing you, based on our knowledge of the situation. Facebook may link this information to your Facebook account and also use it for its own promotional purposes, in accordance with Facebook’s Data Usage Policy

You can allow Facebook and its partners to place ads on and off Facebook. A cookie may also be stored on your computer for these purposes.

The legal basis for the use of this service is Art. 6 paragraph 1 sentence 1 letter f GDPR. You can object to the collection of your data by Facebook pixel, or to the use of your data for the purpose of displaying Facebook ads by contacting the following address:

Facebook is certified under the Privacy Shield Agreement and thus guarantees compliance with European data protection legislation (

Processing of Page Insights from Facebook

Facebook provides us with anonymized statistics and insights for our Facebook page, which help us to understand the types of actions that people take on our Page (so-called “Page Insights”). These Page Insights are created based on specific information about individuals who have visited our Page. This processing of personal data is carried out by Facebook and by us as joint controllers. The processing serves our legitimate interest to evaluate the types of actions being taken on our page and to improve our page based on these findings. The legal basis for this processing is Article 6 1 f GDPR.

We have reached an agreement with Facebook to share joint responsibility for the processing, in which the division of data protection obligations between ourselves and Facebook is set out. Details about the processing of personal data for creating Page Insights and the agreement entered into between ourselves and Facebook can be found at

Google marketing services

On our website we use the marketing and remarketing services of Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland; “Google”). These services allow us to display advertisements in a more targeted manner in order to present advertisements of interest to users. Through remarketing ads and products are displayed to users relating to an interest established by activity on other websites within the Google Network. For these purposes, a code is used by Google when our website is accessed and what are referred to as (re)marketing tags are incorporated into the website. With their help, an individual cookie, i.e. a small file, is stored on the user’s device (comparable technologies may also be used instead of cookies). Cookies can be set by various domains, including,,,, or This file records which apps users have visited, which content they are interested in and which offers have been used. In addition, technical information about the browser and operating system, referring websites, the length of the visit as well as any additional data about the use of the online products and services are stored. The IP address of users is also recorded, although we would like inform you that within the framework of Google Analytics, IP addresses within Member States of the European Union or in other contracting states to the Agreement on the European Economic Area are truncated.

All user data will only be processed as pseudonymous data. Google does not store any names or e-mail addresses. All displayed ads are therefore not displayed specifically for a person, but for the owner of the cookie. This information is collected by Google and transmitted to and stored by servers in the USA.

One of the Google marketing services we use is the online advertising program Google AdWords. In the case of Google AdWords, each AdWords customer receives a different conversion cookie. Cookies can therefore not be tracked through the websites of AdWords customers. The information collected by the cookie is used to generate conversion statistics for AdWords customers who have opted for conversion tracking. AdWords customers see the total number of users who clicked on their ad and were redirected to a page with a conversion tracking tag. However, they will not receive any information that personally identifies users.

We may include third-party advertisements based on the Google Marketing Service called DoubleClick. DoubleClick uses cookies to enable Google and its partner websites to place ads based on users’ visits to this website or other websites on the Internet.

Google services make use of Google’s Tag Manager. For more information about Google’s use of data for marketing purposes, please see the summary page:, Google’s privacy policy is available at

The legal basis for the use of this service is Art. 6 paragraph 1 sentence 1 letter f GDPR. If you wish to object to interest-based advertising by Google marketing services, you can do so using the settings and opt-out options provided by Google:

A transmission of your data to the USA cannot be excluded.

Google is certified under the Privacy Shield Agreement and thus guarantees its compliance with European data protection legislation (

Integrated services and third party content

In each case, this data processing is carried out to safeguard our legitimate interests in the optimization and the commercial operations of our website and to provide services to you, the legal basis of which is Art. 6 1 1 a, b and f GDPR.

Please find out more about Leadspicker conditions here:

Privacy notice:
Your consent:
Terms and conditions: cookies:






    Marketing/Advertising; This cookie carries out information about how the end user uses the website and any advertising that the end user may have seen before visiting the said website.

    1 Day


    Functionality; This cookie is associated with Calendly, a Meeting Schedulers that some websites employ. This cookie allows the meeting scheduler to function within the website.

    1 Year


    Functionality; This cookie is associated with Calendly, a Meeting Schedulers that some websites employ. This cookie allows the meeting scheduler to function within the website.



    Marketing/Advertising; Used by Facebook to deliver a series of advertisement products such as real time bidding from third party advertisers



    Targeting/Advertising; Used by Google AdWords for experimenting with advertisement efficiency across websites using their services

    1 Month


    Performance; It appears to store and update a unique value for each page visited.



    Functionality; These cookies are generally used for Analytics and help count how many people visit a certain site by tracking if you have visited before.

    1 Year


    Targeting/Advertising; These cookies track visitor usage and events within the website.

    1 Year


    Targeting/Advertising; This cookie helps track visitor usage, events, target marketing, and can also measure application performance and stability.

    1 Year


    User log in cookie

    30 Days


    Contains browser and user unique ID combination, used for targeted advertising.

    1 Year


    mix panel; Mixpanel’s use of information collected through Mixpanel is set forth in the Privacy Policy section of its Terms of Use.

    1 Year


    Contains a logged in users "chat" state



    This cookie carries out information about how the end user uses the website and any advertising that the end user may have seen before visiting the said website.



    Used to maintain a session

    1 Year


    Advertising; Used by Facebook to deliver a series of advertisement products such as real time bidding from third party advertisers



    This cookie is used to distinguish unique users by assigning a randomly generated number as a client identifier.

    2 Years


    Strictly Necessary; This cookie is associated with the Django web development platform for Python. It is designed to help protect a site against at particular type of software attack on web forms.

    1 Year

    Privacy policies of other Websites

    Our Company website contains links to other websites. Our privacy policy applies only to our website, so if your click on a link to another website, you should read their policy.

    Your rights under GDPR

    In accordance with the legal requirements, you have the following rights:

    • Marketing objection: You may always opt out at a later date. You have the right at any time to stop our company from contacting you for marketing purposes.If you no longer wish to be contacted for further events and information inform us at:
    • Be informed by us about the personal data concerning you (Art. 15 GDPR, § 34 BDSG), i.e. you might receive information about the personal data processed by us about You, as well as
    • Correction (Art. 16 GDPR) if the personal data stored with us are inaccurate and/or incomplete, and
    • Erasure (Art. 17 GDPR, § 35 BDSG) if your personal data shall no longer be stored, and
    • Restriction of Processing (Art. 18 GDPR, § 35 BDSG) if your personal data cannot/shall not be deleted but the prerequisite is in place to restrict processing of your personal data instead, and
    • Object the processing of personal data (Art. 21 GDPR, § 36 BDSG) if our processing of your personal data bases on our legitimate interest and you have grounds in terms of Art. 21 (1)GDPR, and/or in case of direct marketing by us (see Section 2.2) as well as
    • Data portability (Art. 20 GDPR), i.e. receiving your personal data provided by you to us in a structured, commonly used and machine-readable format.
    • Right to lodge a complaint with a supervisory authority: According to Art. 77 of GDPR every data subject shall have the right to lodge a complaint with a supervisory authority. The supervisory authority in Berlin / Germany is:

    Data protection officer

    If you have any questions, please feel free to contact our data protection officer:Petra von Notz, +49 (0) 163-7813822,

    Landscape not supported.
    Please switch your smartphone back to portrait view!