Where football and
technology come together

Where football and technology come together


The WERDER LAB was created to generate new knowledge. By combining sports with technology, it aims to benefit athletes, organization and fans.

Werder Bremen teamed up with betahausX to find innovations from all around the world. Does your solution enhance talent prediction, injury prevention, digital content management or partner relationships?

The application phase for the WERDER LAB is officially closed.

10 startups will be invited to Berlin to present their solution to a jury of experts. The event will be hosted at betahaus | Berlin on March 6th 2020.


Startups or teams with a prototype or an already developed solution can apply for the challenge from all over the world.

You should be able to attend the pitch day in Berlin (travel expenses subsidized) on the 6th of March and the key checkpoints of the 2-month program in person.

Startup focus areas


  • Predictive analytics models
  • Sports AI
  • Cognitive training tools


  • Video AI
  • Digital Content Workflow
  • Pattern recognition & Machine Learning


  • Sales automation
  • Proposal creation
  • Smart presentation tools


Up to 10 Startups will be invited to network and pitch in front of the jury of Werder Bremen board members and other key figures from the industry.

Up to 3 most promising solutions will win the main prize:

2-month program with the possibility of a paid proof of concept

The prize includes:

Work space at betahaus | Berlin

Mentoring by industry experts

Access to unique player & organisation data

Product test within sports environment

Exposure & market access through media & press

Network with the best




Previous challenges of betahausX



Werder Bremen

Chairman of the Supervisory Board

Marco is chairman of the supervisory board of Werder. He was active as a striker for Werder in 379
matches from 1989 to 2002 and scored 101 goals. From 1995 to 2002 he appeared in 40
internationals for Germany and became European Champion with the team in 1996. After his career
as a player, he became shareholder and managing director of the sports marketing agency deepblue
sports and acts as a consultant for the production company Nordisch Filmproduktion.


Werder Bremen

Chief Executive Officer

Klaus is CEO at Werder Bremen. He started his career as a footballer and after having finished his MBA at University of Bristol he moved to Adidas in 1994 where he worked in numerous executive positions and finally reached VP of Global Football Management. In 2010 he first joined Werder Bremen as Managing Director responsible for Finance, Marketing and Management before taking on the Chairmanship two years later.  


Werder Bremen

Managing Director Football

Frank joined Werder as player in 1999, became captain of the team in 2000 and ended his active career in 2009. He featured in 28 internationals and was picked for the squads for the 2002 FIFA World Cup and UEFA Euro 2004. From summer 2010 until 2015 he worked at Werder Bremen in various roles, most recently as VP professional football and scouting. After a sabbatical year he joined Werder again in summer 2016 as Managing Director Football.


Werder Bremen

Chief Digital Officer

Having joined Werder in early 2019 as Chief Digital Officer (CDO), Nico is responsible for the digital transformation at Werder Bremen. His duties include the development of a comprehensive digital strategy as well as the setup, coordination, prioritization and delivery of digital projects throughout the different verticals of the club. Nico contributes vast digital experience, having been responsible for digital projects for soccer brands like FC Bayern Munich, Juventus Turin, FIFA and DFL – Deutsche Fussball Liga in the past.


Werder Bremen

Vice President Legal & HR

Having worked as a lawyer in an international law firm before, Tarek joined Werder in summer 2011 and took over the responsibility of implementing both a Legal and an HR department. Meanwhile, Tarek is VP Legal & HR. His duties include executive development and training activities for employees, development of effective organisational and operational structures, pushing forward cultural change as well as the strategic consulting of the management board.

ABOUT betahausX

betahausX has 10 years experience in designing and delivering international startup competitions, hackathons, startup immersions and corporate accelerators. It is the daughter company of betahaus, one of Europe’s first coworking spaces. Leveraging on community power and know how on building strong global communities, betahausX provides access, strategic design, scouting and engagement for companies seeking to change and grow.


Werder Bremen is one of the largest sports clubs in Germany. The flagship of the club is the professional football team, which plays in the Bundesliga, one of the most competitive leagues in the world. Werder Bremen is a founding member of the Bundesliga and one of the most successful teams in the league. Werder is four-time German Champion, has won the German Cup six times and also won the European Cup Winners’ Cup in 1992. In the eternal Bundesliga ranking Werder Bremen is second behind FC Bayern Munich.

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