Powering Korea’s AI Breakthroughs at IFA 2024

In partnership with KISED, betahausX brought 10 of Korea’s most forward-thinking AI startups to the global spotlight at IFA 2024, one of Europe’s largest and most influential tech expos. To generate high-value exposure, facilitate strategic 1:1 meetings, and offer key European players a front-row seat to Korea’s next wave of AI innovation — all within a vibrant, high-traffic exhibition setting.

Challenges

We crafted a high-velocity outreach and engagement strategy designed to deliver both visibility and tangible outcomes:

  • Curated 1:1 Matchmaking: Personalized meetings between startups and European corporates, VCs, and ecosystem players
  • IFA Ticket Incentive: Attendees could book meetings and receive free IFA access
  • Targeted Communication: Engaging campaign copy across digital channels to activate interest and boost conversion

Outcomes

  • ‍100+ meeting requests pre-event
  • Strong engagement from European investors, CVCs, and innovation hubs‍
  • Elevated awareness of Korea’s AI ecosystem in a key European market

betahausX played a key role in shaping the narrative and creating the bridges — not just between Korea and Europe, but between visionary founders and real business opportunities.

The Innovators

A powerful cross-section of Korea’s AI frontier joined the showcase — from edtech to real estate to next-gen music tech:

  • Superb AI: No-code platform for automating high-performance vision AI
  • Lablup: Enterprise infrastructure for AI development and deployment
  • KLCUBE: Real-time Korean sign language translation via 3D avatars
  • QANDA (Mathpresso): AI-powered tutoring app with instant math/science help
  • AIo2o: Automation for product purchasing negotiations
  • CREATIVEMIND: AI that composes original music without reference data
  • MayI: Smart video analytics for offline visitor behavior
  • OneCup PRO: AI-fueled fractional real estate investing
  • Nexbrain: Personalized celebrity videos for marketing campaigns
  • Vision Space: Digital twin technology for smart logistics and factories

What we Learned

  • Incentive = impact: Offering free IFA tickets unlocked serious lead flow
  • Personalization wins: 1:1 outreach converted far better than generic blasts
  • Europe is ready: The demand for AI collaboration is real — and growing

About d.quarks and betahausX

Auf diese Fragen müssen alle Unternehmen und Organisationen schnell eine Antwort finden: Wie bleiben wir zukunftsfähig? Wie werden wir nachhaltiger? Mit welchen Geschäftsmodellen sind wir im digitalen Zeitalter genauso erfolgreich wie in der Vergangenheit? Unsere Partnerschaft hilft Antworten zu geben, denn wir verbinden den Zugang und das Wissen von Berlins ältester Startup-Community betahaus mit der Transformationserfahrung im Mittelstand und bei Familienunternehmen von d.quarks.

Mit Haltung gehen wir neue Wege.Wir machen Mut, mit den Veränderungen jetzt anzufangen und befähigen Menschen die Transformation selber durchzuführen.Dafür teilen wir unser Wissen, damit sich unsere Kunden in ihrer eigenen Geschwindigkeit verändern können. Dazu schaffen wir Dialogräume und entwickeln positive besetzte Zukunftsbilder.Wir arbeiten mit anderen kollaborativ, partizipativ und kokreativ zusammen.

Conclusion

This project showcased the magic that happens when curated innovation meets the right market at the right moment. For Korean AI startups, IFA 2024 wasn’t just another event — it was a launchpad into Europe.

Want to do the same for your startup cohort?
Let’s make your next market entry one to remember. Contact us →

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